If you are running an SEO company, you may know the value of pillar content. If not then, you need to get a piece of information about the importance of pillar content, because it will help you to grab the attention of the potential customer. Or you can also grab proper knowledge from the given article.
What is Pillar Content?
Pillar content is a type of content that gives you a piece of complete information about everything. This is only designed to provide an answer to every question to the user and to improve the rank of the website.
Characteristics of pillar content
- As we stated above, this type of content provides your accurate and complete information.
- Pillar content always provides you trustworthy, interesting, and useful content.
- Every pillar content provides you a different type of knowledge or several topics.
- Pillar content is related to the business blog, to grab the attention of the new and potential customers.
Benefits of Pillar Pages or Content
According to the SEO in Ludhiana, there are several benefits of pillar pages and content. Let’s have a look at benefits.
- Users will start spending a long time on your website’s pages.
- A decrease in bounce rate
- Backlinks and a ton of social media shares with the help of pillar content and pages.
- With the help of pillar and long content, you will be able to get traffic throughout the lifetime on your website.
- A high Google ranking
Steps to create a successful pillar content
Understand Your Audience
If you are running a SEO company, then you need to understand your audience. To create the pillar content, you need to take a look at below-mentioned questions-:
- What is the socioeconomic status of my targeted audience?
- What type of audience primarily I have such as male or female?
- What about the location of the targeted audience?
- What is the average age of the targeted audience?
- What do I know about my audience and their education level?
Answering these questions will help you to create successful pillar content for your audience.
Identify your audience and readers’ needs
To make a successful pillar content, you need to get an idea about your readers’ needs. Here are certain factors that will help you to determine the ideas and needs of the readers.
- You must try to remember your time when you were a beginner. At that time what you think about content and webpages, you must keep these things in mind to create the successful pillar content.
- You also try to find, what your audience thinks about social media such as Instagram, Twitter, and LinkedIn.
- Another important point is to determine what kind of presentation would be helpful for your target audience.
Create Damn Good Content
It is necessary to contain damn good content for your website. Make sure, you must add a number of visuals in your content so that people can simply understand your content. To create successful content, you need to keep these points in mind-:
- Hook means add certain Interesting facts in your content.
- Storytelling techniques
- Proper Research proper keyword embedding.
Moreover, it is necessary to promote your pillar content on a regular basis to engage more people toward your business.