1. Your Audience & Industry
Your primary industry and its audience should be the number one consideration behind any viable SEO strategy.
- What industry are you in?
- Who are its top competitors?
- Where do your competitors primarily do business?
- How are your competitors primarily executing their SEO strategy?
- What competition is the fiercest?
These questions and more will determine your next steps in forming your SEO strategy and these various moving parts will soon come into full focus as you nail down what to do next.
2. Keyword Research
As you nail down your audience and industry norms for SEO, keyword research is necessary to pinpoint the best possible user intent to go after and find what your audience is searching for.
But, not only that, what your audience searches for is just as important as how they search for it. Subtle shifts in keyword research can make or break an SEO strategy.
And you better have a firm grasp of the norms in terms of industry market shifts, as well as buyer personas and how they impact the overall SEO strategy.
3. User Intent
User intent behind keywords is the next thing that is absolutely vital to the success of any SEO campaign.